For authors, branding is an important concept. What is my brand? What does my writing stand for? What do I want my writing to say about me? For me?
First, as a lone author, I wanted my writing to mean something. Something that it would mean no matter what subgenre I was writing in. I worked long and hard to finally go with:
I wanted my writing to represent those 3 elements no matter if it was Contemporary Romance, Paranormal Romance, or now, Urban Fantasy/Post-Apocalypse/Zombie. I think I pull it off. There are sweet, romantic moments in my novels, even the zombie book. Definitely a little sexy, sometimes on the very warm side. And even a happily ever after, even in a book with divorce in the title or yes, the zombie book.
Branding was equally important for the Authors of Main Street group and blog. We knew going in that we wrote contemporary romance, from cool to warm on the sexiness scale! I believe we pulled it off brilliantly in Christmas on Main Street, just as well in the current boxed set, Weddings on Main Street, and I’m sure we’ll keep that branding promise on any future Main Street endeavors.
Reminder: Weddings on Main Street is still 99¢ for a limited time!!