Sweethearts (also known as conversation hearts) are small heart-shaped sugar candies sold around Valentine’s Day. Each heart is printed with a message such as “Be Mine”, “Kiss Me”, “Call Me”, “Let’s Get Busy”, and “Miss You”. Sweethearts are made by the New England Confectionery Company, or Necco. A similar type of candy is sold in the UK under the name Love Hearts. Necco manufactures nearly 2 billion Sweethearts per year. (That’s a lot of candy!!)
Some of my early childhood memories are of those little boxes of love. Long before I was old enough to get chocolates from a boy, I would receive those candy hearts in a decorated brown paper bag hanging from my desk. Way back before Politically Correct was a thing, you only got valentines from those who liked you and lived in fear of taking home an empty bag.
In line with the song, You Can’t Buy Me Love, you can’t make little boys like little girls and vice versa until they are ready. But you can give a little happiness with a little box of candy hearts.
Happy Valentine’s Day!
Jill James, romance writer