**Spoiler Alert** I didn’t get picked for a publishing contract. LOL
I’ve been doing this indie author thing since 2011 and I like to try new things, so I thought I would give Kindle Scout a try. Best case-publishing contract. Worst case-have to wait 45 days to put up new release.
You have to get approved just to participate. I don’t know what percentage, if any, that they disallow, but I’m a worrier. So it was a long 2 days while I waited to hear.
I needed a 1-liner. Something catchy to get attention to my campaign. I went with:
A ghost can’t compete with a real man. It was simple and encapsulated the theme of my story. I was happy with that.
Next, I needed the short book description. I went with:
Megan Trent misses her deceased husband every day, until he returns as a sexy, ghostly visitor every night. When the visitations turn twisted and dark, she knows she’s in too deep to stop the madness on her own. Jack O’Malley, founder of Ghost Releasers, Inc. is her only hope. Sparks fly from the moment the two meet, but Jack isn’t willing to compete with a ghost. Even with her dead husband’s final release, a dark danger remains to torment her. Jack and Megan must fight evil intentions in this world and ghostly intentions in the next to save their lives and their love.
I loved the description. It read nicely. It said what I wanted to say. But…it was too many characters for what KS allows. So, had to pare it down but save the essence of what it said.
Megan Trent misses her deceased husband every day, but he returns as a sexy, ghostly visitor every night. When the visits turn twisted and dark, she knows she can’t stop the madness on her own. Jack O’Malley, founder of Ghost Releasers, Inc. is her only hope. Sparks fly from the moment the two meet, but Jack isn’t willing to compete with a ghost. Even with her dead husband’s release, a dark danger remains. Jack and Megan must fight to save their lives and their love against ghostly intentions.
It’s okay, but I wasn’t thrilled with it. It would have to do. Then there is the blurb. You don’t get to decide the blurb, they do it for you. I think it ended on a nice spot, so that was all good.
Next, you have to decide how much you will advertise and promote the entry. I went with the minimum I wanted to do. I used a service called readper for a nice bounce in the middle, but no spillage of the days after. Authorshout was a tweeting service and I believe it kept me with at least some page views every day of the campaign.
The best Hot and Trending days were at the beginning, in the middle when I sent newsletters to my subscribers, and at the end when it was in the Ending Soon category. Note to self: if I did it again, I would divide my newsletter subscribers into mini 100-200 names subsets and send a subset a newsletter each day to spread out the page views longer.
I had to wait 12 days to get my no, thank you email. But considering that we used to have to wait months, years, forever to hear from agents and editors, it wasn’t so bad.
I formatted Ghostly Intentions for self-publishing while I was waiting to hear, so it was ready to go the day after I got the rejection. It got a nice ranking from the Scouts hearing it was now available, that it was just 99¢, and also in Kindle Unlimited.
My takeaway from the experience: I think I would do it again, but only with a first in series. Others have said it is hard to get them interested in a book 2, 3, etc. And I would spend a little more money with Facebook ads perhaps to promote myself to see more hours of hot and trending. I ended up with 178 out of 720 hours Hot and Trending and 2.7k page views. Not sure how many nominations that included, but in the 5k range for page views seemed more the norm for others. kboards.com is the ultimate must-read if you are thinking of doing this. They are supportive and knowledgeable.
You can check out Ghostly Intentions at Amazon. Thanks!!
Jill James, romance author
Too bad you didn’t win. It’s a wonderful book! Thanks for sharing your experience.
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Thanks, Carol. It was a great experience, but lots of work.
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I haven’t read this one, but I love your books. I’m sure this one is terrific and probably deserved to win. No matter what, it was a learning experience! But if you’ve ever watched some of the contests on TV, the winners often are just one hit wonders and they fade into the background. Often it’s the runners-up that do the best. They are the ones who go on to become TV stars, get modeling contracts, offers from the record companies, or Las Vegas, or a dozen other wonderful things. You might not ever remember that they were on that show once upon a time, but their success is far greater than winning that contest would have ever brought them. Maybe not winning will bring you more fame. Maybe this book will be your springboard. You certainly deserve it.
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Thanks, E. I love the characters, the storyline, and the book, so that is really all that matters. But the advance would have been nice. LOL
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Thanks for posting this, Jill! So helpful to hear what works and what may work sometime in the future. Hope this book sells through the roof for you!
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Thanks, Leigh.
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I can’t believe you didn’t win! Great concept–I’ll have to check out the book! I’m very intrigued by your experience and how it’s as much a test of marketing as it is about the book itself it seems. I bet there’s a whole science to it now, compared to when they first started the program.
It’s on my list of things to do, but I’m waiting for the right book. Like you said, It’s best to start a new series to give it a try.
Thank you for sharing, Jill!
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Thanks, Stephanie. It is a balance of your book and your marketing. I did some marketing, but didn’t go overboard on spending. Next time I might set a little higher budget.
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