What is Success?

Success is what you make it. But success will never happen if you don’t try or if you give up. Dreams will only be a dream until you put an engine to it. Once powered, a dream can become a reality, but only if you keep trying. Always find a reason to try again.

The number of times I felt like tossing in the towel and giving up writing have been more numerous than I’d prefer to admit. Frustration gets to everyone at some point, especially when we try and don’t succeed or fail to reach our desired goal. But so far I haven’t quit. Admit defeat? Never! Because I am an author and I do sell books. In fact, I’ve sold more books than most indie authors.

There are only a few elite authors who can honestly say they’ve had every book meet and exceed their expectations. Even if we expect a book to sell thousands of copies and it barely sells a few hundred copies doesn’t mean the book has failed. So what is failure? The answer is what we perceive. What I see as a failure might be another author’s highest expectation. What I see as success might be what someone else perceives as failure.

The superstars in this industry do sell a million books. But the average author will never sell that many. Selling a hundred thousand books is a huge milestone for a small group of authors, and a few will sustain an income of $50,000 a month USD for months. But the average indie author will never achieve that sort of success.

A friend wrote a book and did all the things that every indie author should do. I would say the book is a success with 100 paper copies sold since it was released this summer. That new author is furious because she didn’t make what she thought she should’ve made on her first book. Yes, there are those who put a book out and watch it skyrocket to the top. Today they still say if a book sells more than 250 copies, you’ve done well. So I won’t complain being I have two that have crossed the 100,000 mark. But my friend isn’t happy because hers hasn’t met her expectation of success.

That doesn’t mean we should give up. The trick is to keep trying and to write the next book.

The Authors of Main Street are getting ready to put out their annual Christmas boxed set. All the stories are on our publisher’s desk, and we’re waiting for our boxed set’s cover and a release date. These days we have lots of competition. Everyone seems to have a boxed set. We know that topping 56,000 copies on Amazon in a few weeks is less likely today than it was a few years ago when we were sitting in the top 100 books on Amazon, but still it’s very possible. Our heart-warming stories are simply that. Nothing you can’t read with a child hanging over your shoulder. And this year is Christmas Cookies on Main Street, and we’ve got lots of cookie recipes in this edition. So be prepared to bake mouth-watering cookies this holiday from your favorite authors.

I have another Joe Wags story and a great little recipe for dog cookies. It’s okay if someone eats the dog cookie. They’ll just think you forgot to add sugar. Dogs are smarter than us! They don’t need sugar or salt. Just remember that dog cookies are treats for them, too.



We have two new Authors of Main Street and we’re excited for you to meet them this month. So stop by as they introduce themselves.


I’m getting a new website. After years of messing around and not getting what I want, along with my own failure to keep up with technology, I broke down and hired a professional agency to handle my website. Yippee! It’s about happen! It is going to be spectacular! (Yes, lots of exclamations points!)



This may contain typos and other errors as it’s not been through its final edit.


A Joe Wags Christmas book.


Bryan and Kari took off, and when they got to the track, she started to run.

“Pace yourself. It’s not a sprint.” Bryan warned. “Nice and easy. You can do it.”

She tried, but it felt as though her lungs might catch fire and something in her side already did. She slowed, held her side as she heaved breaths, and hoped she’d survive.

“Are you okay?”

Answering was beyond her ability. She looked at Bryan and continued to hold her side and try to catch her breath.

“Let’s walk.”

She shook her head, but he was already forcing her to take steps.

She walked for several minutes and then sat on a bench. Looking up at him, she whispered, “I hate you.”


Bryan smiled at Kari. “Why are you hating me? Because I’m making you get some exercise?”

Kari nodded.

“Okay, you sit, I’ll run. But consider getting up and walking the track, it’ll do you good.”

He watched as she stood and walked to the track. She walked the inner lane for several minutes and then began to jog, slowed, walked part of it, and again picked up her pace. She managed to do two laps. When she finished, he gave her a congratulatory kiss.

Breakfast at his house was simple. He made quiche. Then it was off to work. It was spay and neuter day. The local shelter brought in their animals and so did the general public. He took a break after the eighth animal, did another six, and still more to go. He didn’t feel much like eating lunch, so he grabbed a protein bar and kept going. He finished his last one at four in the afternoon. The whole day went without a hitch. When he checked his cell phone, there was a message from Kari.

Dinner tonight at my house.

He knew he wouldn’t get out until after seven so he texted her back.

She immediately responded. That’s fine. Come when you’re done.

At quarter to seven, he texted her. I won’t make it tonight. I’m still at the office.

That’s okay, come when you’re done.

At nine thirty, he texted her again. You might want to give me a rain check. Still tied up.


Kari fixed a bowl of cereal and went to bed. At five in the morning, she was ready, but there was no sign of Bryan. She went to text him and discovered he’d sent a message to her earlier. He had an emergency surgery and wouldn’t be running with her. Mentally ready for her morning outing, she stepped out into the cold air and walked to the track at Pandora’s Flask. She wasn’t comfortable running by herself, but she decided she could do it. She started slow, broke into a jog, slowed to a fast walk, and continued to switch it back and forth until she had looped the track several times. This time, there were no kisses.

By seven thirty, she unlocked the door to the bakery. Charlie’s crew was on the job. At the end of the day, the new building was partially framed. Somehow she had managed to fill the orders on all the breads and rolls. Selene Ortiz’s wedding cake and the Johnson’s fiftieth anniversary cake had been baked. Ellen Johnson-Williams didn’t have any preference; she just wanted a spectacular cake for her parents. With almost three hundred guests expected, she didn’t want a little cake. Kari was determined to create something worthy of a golden anniversary.

Kari watched the progress on the building next door. It had been four days since she’d seen Bryan, but he did text her every day. She didn’t bother to tell him that she was running each morning by herself. She just walked to Pandora’s Flask and started running the track. On day five, she spotted a police car in the parking lot. Nolan Craig had gone to school with her. He was waiting for her when she finished running.

“Hi.” She tried to sound normal, but she was still heaving breaths.

“Kari, how long have you been doing this?”

“Not long. Bryan Walhalla got me into it.”

“Do you always run at this hour?”

She nodded because it was easier than answering.

“Well, I don’t like you running alone. If I can, I’ll watch over you.”

“You don’t have to do that.”

“No, I don’t, but crime can happen anywhere.”

Again she nodded. “What time do you get off?”

“About eight. Technically seven thirty but I never get out of the station before eight. Why?”

“Stop by the bakery and I’ll give you cookies. Just come to the back door.”


It didn’t take her long to shower and get to the bakery. She was just heating the chocolate for the anniversary cake when she heard a knock. The security camera revealed Nolan waiting patiently.

“Hi, come on in. What’s your favorite cookie?”

“You mean I have to pick a favorite? I’ve never had a cookie that I didn’t like. I’m an equal opportunity cookie lover with no prejudice whatsoever. I like all cookies.”

She motioned for him to follow her to where she had several jars of cookies sitting on a shelf. “I make extra when I have orders. On Friday afternoons, I send my extra cookies to the Star of Israel Synagogue and they distribute them during their Saturday morning food distribution to those in need.” She handed him some tongs and a white paper bag. “Take your pick and make sure you have enough for your children’s lunch or after school snack.”

“Thanks so much, the kids will be thrilled.”

They were clearly marked so she didn’t bother to hang out and watch him. She didn’t want to overheat her chocolate. But out of the corner of her eye, she saw him lift a green dog biscuit from a jar and pop it into his mouth.

“Hey, what’s this green cookie supposed to be? Is it some diet cookie?”

Do I tell him? “No. I’m experimenting with a new recipe.”

“It’s really minty.” He blew a breath out. “It’s that same mint feeling I get when I brush my teeth.”

She giggled. “It’s full of real mint. I used spearmint leaves and spearmint oil. You like them?”

“Um, they are interesting. They don’t taste much like a cookie. No offense.”

“None taken. I intended to send a bunch to Dr. Gleason’s office for a doggie tasting. I think I might have found a great dog cookie recipe. What do you think?”

“Dog cookie?”

She nodded. “Yes. We’re getting a Joe Wags next door and the owner, Flint Silverlake, wanted me to develop a cookie for his store. Everything is human grade and totally organic.”

She watched Nolan turn a shade of pale.

“I use the same ingredients as I use on all the other cookies, and I take the same care with them. The difference is sugar. Dogs don’t need sugar, nor do they crave it. They are smarter than us when it comes to sugar and salt. And yes, it should help their breath.”

He still looked a bit pale. “The rest are real cookies?”

“They are all real, but the others are for people.”

Watch for this year’s release of Christmas Cookies on Main Street. For 99c you can’t go wrong – great reads and great cookies! And if you haven’t read our other releases, check out Christmas Babies on Main Street and Christmas Wishes on Main Street. There’s a reason why we have the reputation for the best Christmas boxed sets. Here’s out latest review.

New! johanna chrich reviewed Christmas Babies on Main Street

Enjoyment 2 October 2019

I enjoyed it with tears and smiles. Lost some sleep but did not care. Had to finish reading. Late with meals too

Remember never to give up on your dreams. Make it happen, find a way. Our dreams are important to us. We encourage our children and friends but often forget to put the same effort into our own aspirations. We can make it happen. Even if your dream doesn’t involve writing. It doesn’t matter. What matters is giving it your best! Even if it takes more tries than you want to consider. Keep pushing for success.


5 thoughts on “What is Success?

  1. Great post, E. I think we each have to define our own success. Reaching readers is getting harder and harder, and I don’t have any answers for improving the odds. But I do know that the reader I most need to satisfy is myself. If I change what I write in the hopes of being commercial, I won’t be me.

    Liked by 2 people

    • It’s true. We must write what we like to read. If I can’t enjoy what I write and enjoy reading it, then I’ve done something wrong. I refuse to write certain things because I know that sort of trope/story line gags me. I want an intelligent read.

      Liked by 1 person

    • I wish readers would be quicker to post reviews, but I think so many of them have never posted a review because up until a few years ago the only thing a reader could do was read the book. Reviews were left to the paid professionals. They were paid by the publishers to post good reviews. Today the real power is in the individual readers hands. Honestly if they realized just how excited we get when we receive a review, they probably would post more reviews. And they don’t know what to say. If they love the books give it 5 stars and say I loved it! Or they can say a little more, but just a line or two is all that is needed. Make our day!

      Liked by 1 person

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